the potential of creative economy

Just stumbled upon this “web-report” about “the potential of the creative economy” from the Forum d´Avignon, reviewing various recent reports and summaries on the status of the creative industries around the world, including the very interesting UNESCO Creative Economy Report 2013.

It is said too much that culture is expensive by forgetting that it does bring a lot too. Study after study, its impact is estimated in terms of economic and trade developments. But its added value means also promoting the overall creativity of societies, affirming the distinctive identity of the places where it flourishes and clusters, improving the quality of life there, enhancing local image and prestige and strengthening the resources for the imagining of diverse new futures.