“This is the beginning of the end for twitter!” say many and leave – either completely or with a packed bag, while simultaneously opening accounts on Mastodon,  counter.social or even starting alternative ideas.

And yes, this is what it feels like – the declining end.  A narcissistic egomaniac with arrogant attitude buys a social network and thinks, he can change it “on the fly” without a plan or strategy, because – well, because he can just throw money around and doesn’t care.