commitment
It will be my ambition to keep this blog free of gossip & discussions about the latest buzz, but rather focus on ideas & topics, that matter in the field of culture & media.
Who is your core audience ?
In the incredible amount of chatter, running through the digital airwaves, it is always good to pause and ask, why do I write these lines?. Are these lines important enough to share with the world? But then , who is “the world”? It is an illusion to assume, that “the world” is reading my lines.…
this week…
It is UN week in NewYork. On the one hand, this means a multitude of security measures for the city, but on the other hand, NYC will still function as usual in its never-ending dynamic activity, which is accompanied by a unique buzzing sound. Whoever has lived in the city, knows, what I mean. So…
finishing the basics
Writing the basic pages for this web site. It feels good to summarize most of the research work of the last few months. Clarifying, what type of services boell.com does offer and pouring this knowledge into the right words, so that a reader, partner, prospective customer will quickly understand, what our services are all about…
content is king
“content is king” – I remember hearing this message already in the first years of the millenium from various internet companies. In a time, when AOL was buying TimeWarner and the executives focused on creating constantly new “distribution channels”, it became quickly clear, that there will be an ever growing need of (good) content. So,…
launch is coming soon
Looking forward to the opening of the web site boell.com. After owning the domain already since 15 years, it is truly about time to start utilizing it for the services, I offer together with my network of other professionals…