{"id":322,"date":"2013-09-16T18:45:20","date_gmt":"2013-09-16T16:45:20","guid":{"rendered":"http:\/\/boell.com\/wb\/?p=322"},"modified":"2020-01-27T16:14:54","modified_gmt":"2020-01-27T15:14:54","slug":"content-is-king-2","status":"publish","type":"post","link":"https:\/\/boell.com\/en\/blog\/content-is-king-2\/","title":{"rendered":"content is king"},"content":{"rendered":"<p>&#8220;content is king&#8221; &#8211; I remember hearing this message already in the first years of the millenium from various internet companies. In a time, when AOL was buying TimeWarner and the executives focused on creating constantly new &#8220;distribution channels&#8221;, it became quickly clear, that there will be an ever growing need of (good) content.<\/p>\n<p>So, I have heard the message from my genius web-designer Sven K., who reminded me, that I can not launch this web site (not even in beta), when there is not more content to show &#8212; for a blog and for a word-intensive web site, this means, writing more and more often and with more focus, while always also keeping the balance of &#8220;quality content&#8221; &amp; regularity in the frequency of postings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;content is king&#8221; &#8211; I remember hearing this message already in the first years of the millenium from various internet companies. In a time, when AOL was buying TimeWarner and the executives focused on creating constantly new &#8220;distribution channels&#8221;, it became quickly clear, that there will be an ever growing need of (good) content. So,&hellip;<\/p>\n","protected":false},"author":9,"featured_media":949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>content is king - BOELL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boell.com\/en\/blog\/content-is-king-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"content is king - BOELL\" \/>\n<meta property=\"og:description\" content=\"&#8220;content is king&#8221; &#8211; I remember hearing this message already in the first years of the millenium from various internet companies. In a time, when AOL was buying TimeWarner and the executives focused on creating constantly new &#8220;distribution channels&#8221;, it became quickly clear, that there will be an ever growing need of (good) content. So,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boell.com\/en\/blog\/content-is-king-2\/\" \/>\n<meta property=\"og:site_name\" content=\"BOELL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wboell\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-16T16:45:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-27T15:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boell.com\/en\/wp-content\/uploads\/sites\/17\/2018\/11\/logo-wigbert-boell.png\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"143\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"W B\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wigbert\" \/>\n<meta name=\"twitter:site\" content=\"@wigbert\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"W B\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boell.com\/en\/blog\/content-is-king-2\/\",\"url\":\"https:\/\/boell.com\/en\/blog\/content-is-king-2\/\",\"name\":\"content is king - BOELL\",\"isPartOf\":{\"@id\":\"https:\/\/boell.com\/en\/#website\"},\"datePublished\":\"2013-09-16T16:45:20+00:00\",\"dateModified\":\"2020-01-27T15:14:54+00:00\",\"author\":{\"@id\":\"https:\/\/boell.com\/en\/#\/schema\/person\/0eedfd91845c24139d7ef3dad9f5d503\"},\"breadcrumb\":{\"@id\":\"https:\/\/boell.com\/en\/blog\/content-is-king-2\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boell.com\/en\/blog\/content-is-king-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boell.com\/en\/blog\/content-is-king-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/boell.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"content is king\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boell.com\/en\/#website\",\"url\":\"https:\/\/boell.com\/en\/\",\"name\":\"BOELL\",\"description\":\"(currently under reconstruction)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boell.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/boell.com\/en\/#\/schema\/person\/0eedfd91845c24139d7ef3dad9f5d503\",\"name\":\"W B\",\"url\":\"https:\/\/boell.com\/en\/blog\/author\/wbadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"content is king - BOELL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boell.com\/en\/blog\/content-is-king-2\/","og_locale":"en_GB","og_type":"article","og_title":"content is king - BOELL","og_description":"&#8220;content is king&#8221; &#8211; I remember hearing this message already in the first years of the millenium from various internet companies. 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