Who is your core audience ?

In the incredible amount of chatter, running through the digital airwaves, it is always good to pause and ask, why do I write these lines?. Are these lines important enough to share with the world? But then , who is „the world“?

It is an illusion to assume, that „the world“ is reading my lines. Even with thousands of followers or fans, every message-sender will only receive a small percentage of views, likes or shares — and then, did the content really matter?

There are many tips, tools and methods to enhance your social output. One of them reads, to publish many […]